Location Sites Experiment to Attract Mainstream Users – NYTimes.com

Technology Aside, Most People Still Decline to Be Located

Mark Schiefelbein for The New York Times

Elizabeth Aley of Nixa, Mo., uses the Shopkick app on her phone to earn reward points in return for visiting stores.

Internet companies have appropriated the real estate business’s mantra — it’s all about location, location, location.

Jamie Rector for The New York Times

For safety’s sake, Marsha Collier checks in on Foursquare only when she is leaving a place.

But while a home on the beach will always be an easy sell, it may be more difficult to persuade people to start using location-based Web services.

VC’s have poured US$115million into location start-ups. Are mainstream people using these networks yet? Not really, but with Facebook launching Places, the market is about to heat up. The New York Times reports….

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